Cherry Blossoms – Page 2 – GROWING BRANDS’ (MULTI)CULTURAL INTELLIGENCE & INSPIRATIONS TO RESONATE WITH FOREIGN CONSUMERS

The Outside View: Could Luxury Help Lead a Moral Renaissance in the U.S.?

WWD

Brad Pitt, Penélope Cruz Embody Timeless Romance of Chanel

Luxury Daily

The Outside View: The Great Depression of Chinese Youth

WWD

The Outside View: Cultural Hybridity and the Future of Fashion

WWD

Luxury’s Guide To Navigating Censorship In China

Jing Daily

Make It Relevant: Diversity And Inclusion in China Ads

WARC Exclusive

Why Brands Should Localize CSR Strategy During COVID-19

WWD

Can Luxury Brands Stand Out With Humor?

Jing Daily

How Should Luxury Brands Represent Masculinity in China?

Jing Daily

12 Sep 23

‘Mom skincare’ — China’s maturing Gen X consumers give rise to new beauty opportunities

Gen X is a skincare and beauty-conscious generation, but the beauty industry in China offers it few options. How can beauty brands tap this opportunity?...

11 Aug 23

Guochao brew: China’s Gen Z craves a cup of ‘Chinese-style’ coffee

Move over Starbucks: From stinky tofu coffee to lotus coffee, the Guochao trend is creating growing opportunities in China’s coffee market. Photo: Xiaohongshu Next to...

23 May 23

Louis Vuitton, Estée Lauder, Balenciaga Tap Into China’s ‘I Love You Day’

Chinese consumers have grown tired of repetitive formulas being rolled out for the ‘520 Day.’ Here’s how brands are reinvigorating and tailoring their offerings. Image:...

17 May 23

TikTok’s ‘Gamer Girl’ Aesthetic Offers Brands New Way To Score With China’s Gen Z

Cute, fun and customizable, TikTok's gamer girl aesthetic has taken over Chinese social media. As fashion takes a cyber turn, here’s how brands can capitalize...

25 Apr 23

China’s Favorite Fashion Brands Are Casual, Celeb-Driven And Local

Out with the old, in with the new. A ranking of top fashion IPs in China reveals a major reshuffle and highlights how local tastes...

13 Dec 22

Vivo, Wanda, And Other Chinese Brands Score Big At FIFA World Cup Qatar 2022

Mengniu Dairy opens a booth at the FIFA World Cup Qatar 2022 to promote its products and traditional Chinese culture. Photo: Mengniu Dairy Chinese soccer...

4 Aug 22

What Is Off-White’s Place In China Without Virgil?

Virgil Abloh’s cult of personality helped secure Off-White’s status as a leading luxury brand. Eight months after his passing, can the label grow without him?...

3 May 22

Will an Elevated Ralph Lauren Resonate in China?

After years of falling revenue, Ralph Lauren is doubling down on its luxury positioning. But is it too late to change its perception in China?...

15 Sep 21

Is There an Opportunity for Adaptive Fashion in China?

"Inclusivity" has become a hot buzzword in most luxury marketing campaigns in China. Yet, consumers with disabilities are still underrepresented there. Photo: Private Policy Key...

7 Sep 21

Can Fashion Brands Find Their Groove in China’s Street Dance Scene?

China’s biggest dance show, Street Dance of China, is winning more fans in its fourth season. Could this become luxury fashion’s new battleground? Photo: Street...