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πŸͺ” Happy Diwali from Cherry Blossoms! πŸͺ”

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As the recent days have been filled with the radiant celebrations of Diwali, we extend our warmest wishes to everyone partaking in the festival of lights! πŸŽ‰

🌟 Diwali, the biggest festival in India, is a vibrant combo of love, triumph, and a deep connection to Indian roots. Rooted in the epic of Ramayana, the festival signifies the victory of light over darkness. It’s a celebration that spans five days, each holding its own cultural symbolism. From the worship of Goddess Laxmi on Dhanteras to the joyous festivities on the main day of Diwali, where lights, rangolis, and diyas illuminate the streets, each moment is a reflection of unity and prosperity.

🎁 It’s also a time of gifting. Synonymous with the joy of giving, Diwali sees the exchange of traditional gifts like ‘kaju katli’ and ‘son papdi,’ embodying gratitude and well-wishing. Although prices surge during this festive season, the act of gifting remains a tradition of a heartfelt expression of goodwill.

πŸ’Ό As India experiences remarkable economic growth, Diwali is emerging as a beacon of marketing opportunity in the luxury market. While Western brands are increasingly incorporating Diwali into their campaigns, many are yet to dive deep into effective strategies. Often, they rely on local ambassadors or launch Diwali collections, with offline campaigns being a rare sight.

A successful brand campaign we observed this year is Jimmy Choo, which recently launched its extravagant Diwali collection. The Diwali Capsule, featuring the iconic “Bing 100” shoes and a sparkling “Bon Bon” evening bag, showcases a perfect blend of sparkle and glamour. The campaign also featured Indian actress Ananya Pandey and received applause for its inclusive representation.

✨ Key Insight
Establishing a meaningful presence in the Indian market demands genuine cultural respect. Beyond choosing local ambassadors, success hinges on showcasing nuanced cultural appreciation and aesthetics that authentically resonate with the audience. This approach is essential given the hybridized nature of India’s culture, critical for building lasting connections.

HazelDiliziya
HazelDiliziya
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