CherryBlossoms — GROWING BRANDS' (MULTI)CULTURAL INTELLIGENCE & INSPIRATIONS TO RESONATE WITH FOREIGN CONSUMERS

WORK.

Global insights & Market intelligence

Empowering insights with cultural research to decode foreign markets, trends & consumers

Brand Cultural Audits: 360° perception of your brand on a local market to ensure its cultural relevance and differentiation
Cross-cultural market research
Competitive analysis & Benchmarks
Sources of Inspiration
LOCALIZED BRANDING & CULTURAL STRATEGIC PLANNING

Taking into account local cultural specificities to adapt brands’ strategies in a differentiating & resonating way

Book of communication rules: strategic & operational guidelines to localize your branding on local markets
Conception of brand platforms integrating a multicultural perspective
Cultural strategic planning: ensuring the cultural relevance of ad campaigns, selection of local ambassadors, activations

Naming & Semiotics

Decoding cultural communication and transliterating brand names & taglines

Transcreation of brands’ names & taglines in Chinese
Decoding of communication codes in various industries
Semiotic analysis of brands’ identity & communication
Definition of brands’ “Voice”

Ad hoc projects

We combine an in-depth understanding of brands’ identity – origin, story, personality, aesthetics, imagination, and values of local markets, competitive landscapes, trends, and consumers.
In order to help brands raise awareness & better “resonate” in local markets while fully expressing their difference & exclusivity.
Our methodologies include Desk & academic research, Market & Trend analysis, Semiotic Exploration, Ethnography & Field trips, Online & Offline Focus Groups, Experts & consumers In-Depth Interviews, Online Communities, Qualitative Social Listening, and Surveys.