KERING’ CHINESE NAME & SIGNATURE
Cherry Blossoms translated KERING’s name and signature in a resonating way for the mainland Chinese audience 开云
Meaning “clearing the sky,” resonating with “Empowering imagination”
An evocative & poetic name, conveying the idea that “the sky is the limit,” in resonance with KERING’s values
Avoiding the condescending concept of “care”
A simple, minimal name, yet, conveys a “grand” feeling
A dynamic name
Meaning “clearing the sky,” resonating with “Empowering imagination”An evocative & poetic name, conveying the idea that “the sky is the limit,” in resonance with KERING’s valuesAvoiding the condescending concept of “care”A simple, minimal name, yet, conveys a “grand” feelingA dynamic name
