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Cherry Blossoms x HEC Paris Business School: New Communication Challenges of Luxury Brands in a Globalized World
Cherry Blossoms’ founder and CEO Laurence Lim and Research Director Jenny LI gave a talk on the topic of “New communication challenges in a globalized world” to the cohort of Kering HEC Influential Luxury certificate programme.
We were delighted to teach with Professor Jean-Noël KAPFERER in his renowned Essence of Luxury course on the campus of HEC Paris business school on May 25th, 2023.
Cherry Blossoms’ founder and CEO Laurence Lim and Research Director Jenny LI gave a talk on the topic of “New communication challenges in a globalized world” to the cohort of Kering HEC Influential Luxury certificate programme.
We presented Cherry Blossoms’ latest research on:
– cultural hybridity
– how to avoid cultural appropriation best resonate with local markets – and discussed critical challenges to be addressed by luxury brands in China: Sustainability, Women, LGBTIQ+
It’s a wonderful experience to share our insights and interact with tomorrow’s leaders of the luxury industry!
