What is Happening on Anfu Road?

After nearly three years of border closing in China, our team was lucky enough to be one of the FIRST batches of oversea travelers in Shanghai. Here we witnessed some interesting trends among young Chinese. Can’t wait to share with you all! 🤩 

Our first stop was the famous “Anfu Road” – a hub for Shanghai’s hippest youngsters. 

So what’s new here?

♻️Emerging sustainable communities

Sustainability is becoming a label for Anfu Road. A sustainable community is slowly emerging in the neighborhood, built around eco-friendly stores such as Déjà Vu & Klee Klee. However, in China, sustainability might remain distant & abstract to consumers due to the relatively high product prices & lack of educational content. 

💐Blooming flower market

On this 900-meter-long street, we could spot flower stores every few steps. This phenomenon reflected the famous “Anfu road fashion combo”: 💐flowers, 🦮puppies & 🚲bicycles. The combo indicates a local identity and represents the essential elements of the ideal life in Shanghai. After the epidemic, buying flowers is no longer just about fashion, but about people’s dedication to cherishing beautiful moments & enhancing the quality of life. 

👗Diverse expressions of beauty

Anfu Road is called by netizens “the center of the universe” for a reason – Shanghai’s diverse beauty standards seem to be fully demonstrated here. Besides the well-dressed young females, we also discovered many men or elderly people with impeccable fashion styles. 

Anfu Road Princess, famed online for her penchant for Lolita dresses, is a perfect example of beauty inclusivity. Captured in the contrast between her attire & appearance, this woman recently went viral and received positive comments for being brave to be herself.

Our Shanghai trip did not stop there… Want to know more first-hand observations? Stay tuned!!✨

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