The French Chamber’s Luxury Symposium 2022: All eyes on China

The French Chamber in Hong Kong held the 6th edition of the Luxury Symposium, a virtual luxury sector conference, on February 22nd, 2022.

The event gathered 550 viewers and 20+ international speakers to discuss the topic of “All eyes on China” to understand the forces shaping China today, navigate new consumer demands, and prepare for luxury’s digital and sustainable future.

To tackle those questions, Doris Wu, Senior Consultant of Cherry Blossoms Intercultural Branding was invited as one of the guest speakers to give her insightful presentation on the ongoing Chinese femininity trends in the context of the “She economy” in China.

The full replay of the conference is available to purchase for 840 HKD for anyone who did not register for the event. Get your replay now!

Some of the key highlights:

– The middle class continues to drive China’s luxury spending boom – but also China’s youth, who tend to be increasingly nationalistic

– ‘Common prosperity’ means better balance in the economy, doesn’t mean the end of luxury spending

– Travel will return at some point, but the opportunities of domestic spending are here to stay

– As a brand, telling a story and articulating your history is still crucial

– To avoid the next big ‘faux pas’, brands must trust the input of locally-based teams

– Brands will need a very specific metaverse strategy for China, different to the rest of the world