Chinese consumers have grown tired of repetitive formulas being rolled out for the ‘520 Day.’ Here’s how brands are reinvigorating and tailoring their offerings. Image: Louis Vuitton China might be world’s most romantic country, given that it has not one…
Out with the old, in with the new. A ranking of top fashion IPs in China reveals a major reshuffle and highlights how local tastes are ever-changing. Photo: Drew House Seizing the title of top fashion IP in China for…
Here our #CherryPicks from RED 2023 Annual Lifestyle Trend report: Three most important lifestyle trends to watch in 2023: “simplified life”, self-care & hyperlocalization 🐟 A growing number of people are looking for quick & simple methods to reduce their…
👩 Breaking stereotypes of the Chinese word 妇女 fùnǚ (all married and unmarried women), stop using “girls’ day,” “queens day,” or “goddesses day” and return to the real meaning of International Women’s Day > celebrating the achievements of women and…
Mengniu Dairy opens a booth at the FIFA World Cup Qatar 2022 to promote its products and traditional Chinese culture. Photo: Mengniu Dairy Chinese soccer fans may not have a team to root for, but they are just as invested…
