Cherry Blossoms.
Cherry Blossoms is an intercultural insights & branding agency with teams in China, the U.S. and France. Since 2009, we have partnered with luxury and premium brands, from beauty, fashion, jewelry and watches to hospitality and wine & spirits, helping them sharpen their understanding of foreign markets.
We help brands resonate across cultures and elevate their perceived value in each market.
In the age of AI and fading brand authority, we believe that the real challenge for brands is to build an emotional connection with their audiences, and that connection begins with understanding cultures. It is also what keeps brands creative and alive.
We help brands resonate across cultures and elevate their perceived value in each market.
In the age of AI and fading brand authority, we believe that the real challenge for brands is to build an emotional connection with their audiences, and that connection begins with understanding cultures. It is also what keeps brands creative and alive.
As our world is getting less western-centric, international brands have to take into account the cultural specificities of foreign markets and consumers. We believe that (multi)cultural relevance nurtures creativity and will become a strategic competitive asset for companies.
OUR SERVICES.
CROSS-CULTURAL MARKET & CONSUMER INTELLIGENCE
ASIA · U.S. · EUROPE · MIDDLE EAST
IN-DEPTH CONSUMER DECODING
HNWI, UHNWI & WEALTH COMMUNITIES
A 360° reading beyond age, income and geography: values, cultural universes, influence systems, social circles.
LUXURY LANDSCAPE INTELLIGENCE
TRENDS, COMPETITION, FORESIGHT
Market & trend watch, competitive benchmarks, prospective studies.
INTERCULTURAL BRAND STRATEGY & CONSULTING
RELEVANCE · DIFFERENTIATION · CONSISTENCY
BRAND CULTURAL AUDITS
Local relevance and differentiation against global and local competitors.
BOOK OF COMMUNICATION RULES
Adapting brand and content strategies to each market.
CULTURAL STRATEGIC PLANNING
Campaigns, ambassadors, activations and cultural moments.
Cultural Masterclasses
Immersive sessions to help teams grasp the cultures of key markets, from Chinese youth to American pop culture and India.
Naming & semiotics
Transcreating brand names and taglines, decoding semiotic codes and shape brand voice across regions.
OUR CLIENTS.
TESTIMONIALS .
I wanted to thank you for your Closer to China masterclasses, which have been so insightful for all the Boucheron employees and especially for me!! I was fascinated by all the themes you covered. Your workshops perfectly balance historical knowledge and contemporary trends, and provide actionable key learnings for brands. Let’s do the same for the US market, how exciting!
