{"id":4447,"date":"2023-08-25T11:03:21","date_gmt":"2023-08-25T03:03:21","guid":{"rendered":"https:\/\/www.cherry-insights.com\/media\/?p=4447"},"modified":"2023-08-25T12:30:03","modified_gmt":"2023-08-25T04:30:03","slug":"cherry-blossoms-x-hec-paris-business-school-new-communication-challenges-of-luxury-brands-in-a-globalized-world","status":"publish","type":"post","link":"https:\/\/www.cherry-insights.com\/media\/?p=4447","title":{"rendered":"Cherry Blossoms x HEC Paris Business School: New Communication Challenges of Luxury Brands in a Globalized World"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"614\" src=\"https:\/\/www.cherry-insights.com\/media\/wp-content\/uploads\/2023\/08\/WechatIMG1648-1-1024x614.jpeg\" alt=\"\" class=\"wp-image-4448\"\/><\/figure>\n\n\n\n<p>We were delighted to teach with Professor Jean-No\u00ebl KAPFERER in his renowned Essence of Luxury course on the campus of&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/hec-paris\/\">HEC Paris<\/a>&nbsp;business school on May 25th, 2023.<\/p>\n\n\n\n<p>Cherry Blossoms\u2019 founder and CEO&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAMqJVYBPPBHZnE1OHnmeT3NJRrCkMCYpwY\">Laurence Lim<\/a>&nbsp;and Research Director&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/ACoAAARCs5wBPbOQ4O8-h6dMDhSU3hLg8ol-jDw\">Jenny LI<\/a>&nbsp;gave a talk on the topic of \u201cNew communication challenges in a globalized world\u201d to the cohort of&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/kering\/\">Kering<\/a>&nbsp;HEC Influential Luxury certificate programme.<\/p>\n\n\n\n<p>We presented Cherry Blossoms\u2019 latest research on:<br>&#8211; cultural hybridity<br>&#8211; how to avoid cultural appropriation best resonate with local markets &#8211; and discussed critical challenges to be addressed by luxury brands in China: Sustainability, Women, LGBTIQ+<\/p>\n\n\n\n<p>It\u2019s a wonderful experience to share our insights and interact with tomorrow\u2019s leaders of the luxury industry!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cherry Blossoms\u2019 founder and CEO\u00a0Laurence Lim\u00a0and Research Director\u00a0Jenny LI\u00a0gave a talk on the topic of \u201cNew communication challenges in a globalized world\u201d to the cohort of\u00a0Kering\u00a0HEC Influential Luxury certificate programme.<\/p>\n","protected":false},"author":8,"featured_media":4448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"blocksy_meta":"","rttpg_featured_image_url":{"full":["https:\/\/www.cherry-insights.com\/media\/wp-content\/uploads\/2023\/08\/WechatIMG1648-1.jpeg",1164,698,false],"landscape":["https:\/\/www.cherry-insights.com\/media\/wp-content\/uploads\/2023\/08\/WechatIMG1648-1.jpeg",1164,698,false],"portraits":["https:\/\/www.cherry-insights.com\/media\/wp-content\/uploads\/2023\/08\/WechatIMG1648-1.jpeg",1164,698,false],"thumbnail":["https:\/\/www.cherry-insights.com\/media\/wp-content\/uploads\/2023\/08\/WechatIMG1648-1-150x150.jpeg",150,150,true],"medium":["https:\/\/www.cherry-insights.com\/media\/wp-content\/uploads\/2023\/08\/WechatIMG1648-1-300x180.jpeg",300,180,true],"large":["https:\/\/www.cherry-insights.com\/media\/wp-content\/uploads\/2023\/08\/WechatIMG1648-1-1024x614.jpeg",1024,614,true],"1536x1536":["https:\/\/www.cherry-insights.com\/media\/wp-content\/uploads\/2023\/08\/WechatIMG1648-1.jpeg",1164,698,false],"2048x2048":["https:\/\/www.cherry-insights.com\/media\/wp-content\/uploads\/2023\/08\/WechatIMG1648-1.jpeg",1164,698,false]},"rttpg_author":{"display_name":"HazelDiliziya","author_link":"https:\/\/www.cherry-insights.com\/media\/?author=8"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/www.cherry-insights.com\/media\/?cat=17\" rel=\"category\">Conferences<\/a>","rttpg_excerpt":"Cherry Blossoms\u2019 founder and CEO\u00a0Laurence Lim\u00a0and Research Director\u00a0Jenny LI\u00a0gave a talk on the topic of \u201cNew communication challenges in a globalized world\u201d to the cohort of\u00a0Kering\u00a0HEC Influential Luxury certificate programme.","_links":{"self":[{"href":"https:\/\/www.cherry-insights.com\/media\/index.php?rest_route=\/wp\/v2\/posts\/4447"}],"collection":[{"href":"https:\/\/www.cherry-insights.com\/media\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cherry-insights.com\/media\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cherry-insights.com\/media\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cherry-insights.com\/media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4447"}],"version-history":[{"count":4,"href":"https:\/\/www.cherry-insights.com\/media\/index.php?rest_route=\/wp\/v2\/posts\/4447\/revisions"}],"predecessor-version":[{"id":4453,"href":"https:\/\/www.cherry-insights.com\/media\/index.php?rest_route=\/wp\/v2\/posts\/4447\/revisions\/4453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cherry-insights.com\/media\/index.php?rest_route=\/wp\/v2\/media\/4448"}],"wp:attachment":[{"href":"https:\/\/www.cherry-insights.com\/media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cherry-insights.com\/media\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cherry-insights.com\/media\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}