{"id":4417,"date":"2023-07-20T16:39:52","date_gmt":"2023-07-20T08:39:52","guid":{"rendered":"https:\/\/www.cherry-insights.com\/media\/?p=4417"},"modified":"2023-07-20T16:55:45","modified_gmt":"2023-07-20T08:55:45","slug":"escaping-from-the-beauty-servitude-as-a-new-trend-in-china","status":"publish","type":"post","link":"https:\/\/www.cherry-insights.com\/media\/?p=4417","title":{"rendered":"“Escaping from the Beauty Servitude” as a New Trend in China"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

\ud83d\udc8b The Chinese internet has long been a breeding ground for ever-evolving beauty standards, from the “A4 waist” (A4\u8170) to “comic legs” (\u6f2b\u753b\u817f) and “right-angle shoulders” (\u76f4\u89d2\u80a9). However, a new term has emerged, indicating a potential shift away from rigid and uniform beauty norms that have dominated this realm.<\/p>\n\n\n\n

\ud83d\udd25 This term, known as “beauty servitude (\u670d\u7f8e\u5f79)”, gained exposure during the past summer and continues to fuel discussions today. It refers to the excessive investment of time, energy, and money in conforming to public aesthetic expectations, resembling a form of involuntary bondage rather than a voluntary pursuit.<\/p>\n\n\n\n

\ud83d\udcaa\ud83c\udffb As the concept gains traction, Chinese women are beginning to reassess the value of medical beauty practices and the significance of makeup. In a powerful act of defiance, they have coined a new phrase, “escape from the beauty servitude (\u8131\u7f8e\u5f79)”, symbolizing their resistance to mainstream aesthetics.<\/p>\n\n\n\n

\ud83d\ude4b\ud83c\udffb\u200d\u2640\ufe0f Platforms like RED have witnessed a surge in women openly sharing their journeys of abandoning makeup and even embracing drastic measures like shaving their heads. Additionally, many Chinese female fashion influencers too, are leading the charge in championing short hair, minimalistic fashion, and a makeup-free look.<\/p>\n\n\n\n

\u2728 Key Takeaways:
1\ufe0f\u20e3 Chinese women’s pursuit of aesthetic diversity has reached its climax with the emergence of the online buzzword “escape from the beauty servitude”.
2\ufe0f\u20e3 Brands targeting the Chinese market should celebrate natural beauty and inner richness in their campaigns, and avoid showing unrealistic female beauty. It’s time for authentic representation!<\/p>\n\n\n\n

\ud83d\udcda Want to learn how to showcase the unique beauty of Chinese women in marketing without clich\u00e9s or aesthetic taboos? Join our professional masterclass and gain comprehensive insights! Click to learn more\ud83d\udc49https:\/\/lnkd.in\/gymiJNrJ<\/a><\/p>\n\n\n\n

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