{"id":3585,"date":"2019-05-23T16:35:05","date_gmt":"2019-05-23T08:35:05","guid":{"rendered":"https:\/\/www.cherry-insights.com\/media\/?p=3585"},"modified":"2023-05-23T16:14:10","modified_gmt":"2023-05-23T08:14:10","slug":"luxury-on-the-move","status":"publish","type":"post","link":"https:\/\/www.cherry-insights.com\/media\/?p=3585","title":{"rendered":"Luxury on the Move"},"content":{"rendered":"\n
\"\"\/<\/figure>\n\n\n\n

Here are key takeaways from the Sotheby’s & Jing Daily \u201cThe Future of Luxury II: New Pillars of eCommerce\u201d conference on May 22. Photo: VCG<\/p>\n\n\n\n

The future of luxury is a hot topic these days, and answers can seem hard to come by. Asking the right questions, such as, \u201cHow heritage brands can appeal to a new generation willing to drop a cool grand on a pair of sneakers<\/a>?\u201d or \u201cWhat\u2019s the value of traditional brick and mortar stores in an online, e-commerce, everything all the time digital world?\u201d have become even more important. These topics and many more were tackled at the \u201cThe Future of Luxury<\/a> II: New Pillars of eCommerce\u201d conference on May 22, the second in an ongoing series of conferences co-hosted by Sotheby\u2019s<\/a> and Jing Daily.<\/em><\/p>\n\n\n\n

The talk was held at Sotheby\u2019s\u2019 Upper East Side headquarters in a newly-renovated gallery\/event space with double high ceilings, sweeping white walls, and pops of contemporary art \u2014 an inviting location to dig deep into the most pressing questions facing the trillion-dollar luxury industry. The large gathering of luxury professionals and brand strategists was eager to partake in spirited conversations about luxury storytelling, the luxury experience, and licensed collaborations with luxury brands. Here, some key takeaways from all three panels highlighting the most salient questions surrounding an industry that\u2019s in flux.<\/p>\n\n\n\n

\"Panel<\/p>\n\n\n\n

Panel I: Defining Luxury Through Narrative, moderated by Simon Collins, CEO of WeDesign.org, joined by Josh Pullan, Deputy Managing Director, Global Jewellery & Watches at Sotheby\u2019s, Laurence Lim Dally, Founder and Managing Director, Cherry Blossoms Marketing Research & Consulting, and Jacob Metzger, Co-Founder, Grailed, Freelance Brand Strategist. Photo: Ruonan Zheng<\/p>\n\n\n\n

Panel 1 \u2014 Defining Luxury Through Narrative    <\/strong><\/p>\n\n\n\n

Storytelling remains crucial for luxury brands hoping to project individuality in a highly competitive market.<\/p>\n\n\n\n

\u201cStories matter, what has changed with new luxury is that it is about real stories.\u201d \u2014Laurence Lim Dally, Founder and Managing Director, Cherry Blossoms Marketing Research & Consulting<\/em><\/p>\n\n\n\n

\u201cThe future of luxury<\/a> is truly about personalization and being treated special. Luxury is very commoditized and there are lots of brands and products that are similar, I think what makes something special is uniqueness and people are looking for that.\u201d \u2014Josh Pullan, Deputy Managing Director, Global Jewellery & Watches at Sotheby\u2019s<\/em><\/p>\n\n\n\n

\u201cEspecially in China, there has been the de-sanctification of luxury, everything that is Western is not prestigious anymore. There is a disruption about the concept itself of luxury \u2014 traditional luxury was about creating a world outside of the body \u2014 new luxury is about connecting people to themselves.\u201d \u2014Laurence Lim Dally, Founder and Managing Director, Cherry Blossoms Marketing Research & Consulting<\/em><\/p>\n\n\n\n

RECOMMENDED READING<\/small>Why the Chinese Market is a Crystal Ball Showing us the Future of Luxury<\/a>By Daniel Langer<\/p>\n\n\n\n

\"thumbnail\"\/<\/a><\/figure>\n\n\n\n

\"Panel<\/p>\n\n\n\n

Panel II: The New Landscape of Luxury, moderated by James Eron, Partner of Kung Fu Data, joined by Charlie Gu, Founder of Kollective Influence, Noah Wunsch, Senior Vice-President, Global Head of eCommerce, Sotheby\u2019s, Emma Chiu, Creative Innovation Director, Wunderman Thompson Intelligence, and Michael Rock, Founder of 2\u00d74. Photo: Ruonan Zheng<\/p>\n\n\n\n

Panel 2 \u2014 The New Landscape of Luxury<\/strong><\/p>\n\n\n\n

The key for luxury brands is to create a symbiotic relationship between online and offline platforms.<\/p>\n\n\n\n

\u201cCreate a seamless way of speaking [to consumers], online, offline, it should just be transcendent.\u201d \u2014Emma Chiu, Creative Innovation Director, Wunderman Thompson Intelligence<\/em><\/p>\n\n\n\n

\u201cWhat we are starting to see in e-commerce is a move to minimalism, in what is being labeled rightly or wrongly, the Instagram aesthetic. Increasingly, the UI & UX [User Experience Design and User Interface Design] is incredibly simple.\u201d \u2014Noah Wunsch, Senior Vice-President, Global Head of eCommerce, Sotheby\u2019s<\/em><\/p>\n\n\n\n

RECOMMENDED READING<\/small>Brands Shouldn\u2019t Ignore the Influence of Instagram in China<\/a>By Gregory Cole and Chen Liang, Brand Contributor<\/p>\n\n\n\n

\"thumbnail\"\/<\/a><\/figure>\n\n\n\n

\"Panel<\/p>\n\n\n\n

Panel III: Licensed Collaborations with Western Luxury Brands, moderated by Steven Ekstract, Brand Director, UBM\u2019s Global Licensing Group, joined by David Stark, Founder and President, Artestar and Adina Avery-Grossman, partner, Brandgenuity. Photo: Ruonan Zheng<\/p>\n\n\n\n

Panel 3 \u2014 Licensed Collaborations with Western Luxury Brands<\/strong><\/p>\n\n\n\n

Twenty years ago, licensed collaborations were a rarity; today they offer a myriad of opportunities for luxury brands to express themselves.<\/p>\n\n\n\n

\u201cEurope was a big market for us 20 years ago, the U.S. has grown a great deal. [Now] everything is in China\u2026. We have done three campaigns with them [Coach<\/a> x Keith Haring] first campaign was an outlet campaign, first three months 30 million dollars in retail sales, 70 percent, 80 percent of the sales [were in] China.\u201d \u2014David Stark, Founder and President, Artestar<\/em>.<\/p>\n\n\n\n

\u201cGreat brands see licensing as a part of their marketing mix\u2026\u00a0 it\u2019s not just about the product you make, if [liking] the brand is an emotional connection, if the brand is a relationship with the consumer, how far can that relationship go?\u201d\u00a0\u2014Adina Avery-Grossman,\u00a0<\/em>Managing Director at Brandgenuity<\/p>\n\n\n\n

<\/p>\n\n\n\n

via: https:\/\/jingdaily.com\/luxury-move\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Here are key takeaways from the Sotheby’s & Jing Daily \u201cThe Future of Luxury II: New Pillars of eCommerce\u201d conference on May 22. Photo: VCG The future of luxury is a hot topic these days, and answers can seem hard to come by. Asking the right questions, such as, \u201cHow heritage brands can appeal to a new generation willing to drop a cool grand on a pair of sneakers?\u201d or \u201cWhat\u2019s the value of traditional brick and mortar stores in an online, e-commerce, everything all the time digital world?\u201d have become even more important. These topics and many more were tackled\u2026<\/p>\n","protected":false},"author":5,"featured_media":3591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[25,30,26,28,33,29,31,32,27],"blocksy_meta":"","rttpg_featured_image_url":{"full":["https:\/\/www.cherry-insights.com\/media\/wp-content\/uploads\/2023\/05\/VCG31N923041286-1-1240x826-1.jpg",1240,826,false],"landscape":["https:\/\/www.cherry-insights.com\/media\/wp-content\/uploads\/2023\/05\/VCG31N923041286-1-1240x826-1.jpg",1240,826,false],"portraits":["https:\/\/www.cherry-insights.com\/media\/wp-content\/uploads\/2023\/05\/VCG31N923041286-1-1240x826-1.jpg",1240,826,false],"thumbnail":["https:\/\/www.cherry-insights.com\/media\/wp-content\/uploads\/2023\/05\/VCG31N923041286-1-1240x826-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.cherry-insights.com\/media\/wp-content\/uploads\/2023\/05\/VCG31N923041286-1-1240x826-1-300x200.jpg",300,200,true],"large":["https:\/\/www.cherry-insights.com\/media\/wp-content\/uploads\/2023\/05\/VCG31N923041286-1-1240x826-1-1024x682.jpg",1024,682,true],"1536x1536":["https:\/\/www.cherry-insights.com\/media\/wp-content\/uploads\/2023\/05\/VCG31N923041286-1-1240x826-1.jpg",1240,826,false],"2048x2048":["https:\/\/www.cherry-insights.com\/media\/wp-content\/uploads\/2023\/05\/VCG31N923041286-1-1240x826-1.jpg",1240,826,false]},"rttpg_author":{"display_name":"Laurence Lim","author_link":"https:\/\/www.cherry-insights.com\/media\/?author=5"},"rttpg_comment":4,"rttpg_category":"Quotes<\/a>","rttpg_excerpt":"Here are key takeaways from the Sotheby’s & Jing Daily \u201cThe Future of Luxury II: New Pillars of eCommerce\u201d conference on May 22. Photo: VCG The future of luxury is a hot topic these days, and answers can seem hard to come by. Asking the right questions, such as, \u201cHow heritage brands can appeal to…","_links":{"self":[{"href":"https:\/\/www.cherry-insights.com\/media\/index.php?rest_route=\/wp\/v2\/posts\/3585"}],"collection":[{"href":"https:\/\/www.cherry-insights.com\/media\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cherry-insights.com\/media\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cherry-insights.com\/media\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cherry-insights.com\/media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3585"}],"version-history":[{"count":3,"href":"https:\/\/www.cherry-insights.com\/media\/index.php?rest_route=\/wp\/v2\/posts\/3585\/revisions"}],"predecessor-version":[{"id":4259,"href":"https:\/\/www.cherry-insights.com\/media\/index.php?rest_route=\/wp\/v2\/posts\/3585\/revisions\/4259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cherry-insights.com\/media\/index.php?rest_route=\/wp\/v2\/media\/3591"}],"wp:attachment":[{"href":"https:\/\/www.cherry-insights.com\/media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cherry-insights.com\/media\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cherry-insights.com\/media\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}